Harsh Roongta is a Chartered Accountant by qualification (1983). He started off his entrepreneurial journey by setting up a retail finance market place – initially with Apnaloan.com and then Apnapaisa.com which he successfully exited in 2014. Harsh founded and runs Fee Only Investment Advisers LLP an Investment advisory Firm. He is director and past chairperson of Association of Registered Investment Advisers formed for the promotion of investor interests by elevating the standards of the Investment advisory profession. He is on the governing council of Sahamati that evangelizes the adoption of the #AccountAggregator system across the entire ecosystem. He is also a member of the Alternative Investment Policy Advisory Committee (AIPAC) setup by SEBI. He is a well known personal finance expert with a fortnightly columns “Truth be told” in Business Standard. He is also the author of “The complete Home Loan Guide : Where to Go, Whom to ask, What to do”.